W R I T T E N - over the past years I've written a number of reports and essays on art, design, marketing & communication. below is a summary of these reports

New Media Marketing
Marketing & Communication plan for an online business based on the new possibilities and opportunities provided through new media developments.
84 Pages

Artistic Brands
Essay on the use of art in the brand building and marketing process
11 Pages

Good To Be Green
Report containing a cross-media campaign to promote conscious energy consumption. As opposed to most other initiatives in this field, the tone-of-voice is positive rather than "dooms day" thinking.
76 Pages

Business plan
Businessplan for a clothing brand. This brand combines trendy clothing with charitable causes. The brand is a non-profit organisation donating its operational profit to charities around the world, while maintaining a close interaction with these causes.
89 Pages

Evaluation report
Evaluation report based on the first three months of operation of a clothing brand. Analysing among others efficiency of internal processes, return of investment and brand awareness.
42 Pages

Crisis Mediaplan
Plan written for a government in how to deal with a specific media crisis.
67 Pages

Interactive Magazine Concept Report
Concept for an Interactive Magazine aimed at a Dutch national music television channel. The magazine operates partially online and offline while inviting the audience to actively participate in its content generation. This report was pitched to the client and chosen as the winning concept among 10 other bids.
66 Pages

Concept Launch Report
Concept Launch Report based on a realistic but futuristic concept in association with a major brand. This report elaborates on the the concept, the potential social issues involved and the branding and marketing. A futuristic product & marketing concept that could very well be attainable within the next 10 years.
110 Pages

Product Launch Analysis Report
Launch report analysing the period leading up to the product launch and the actual launch campaign while making practical recommendations on possible improvements for future product launches.
24 Pages

Cobranding Report
Cobranding report for an electronics brand and a alcoholic beverage manufacturer. At the time these two brands were expanding or looking to expand their brand into the European market. A concept product was created to cobrand these to major players in their international market. This concept consists of 2 reports. The Cobranding report and the Marketing report.
59 Pages