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| Over the years during my studies I have written quite a few reports. Most of these reports have been in the field of marketing and communication. Some of them have been in collaboration with other people while others have been written by me personally. The majority of the reports are written within an academic situation. Below you will find a selection of these reports in downloadable pdf format. To be able to open them you will need Adobe Reader. |
REPORTS |
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Hype Clothing Businessplan Businessplan for the Hype! Clothing brand. This brand combines trendy clothing with charitable causes. The brand is a non-profit organisation donating its operational profit to charities around the world, while maintaining a close interaction with these causes. Download (coming soon) Hype! Clothing was awarded the best INCOMPANY at the INHOLLAND University INCOMPANY Fair 2005 out of 85 other companies. Pages: 89 ©2005 Edwin Servaas |
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Hype Clothing Evaluation Report Evaluation report based on the operations of the Hype! Clothing brand during its first 3 months of operation.Download (coming soon) Pages: 42 ©2006 Edwin Servaas |
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Crossmedia Report Energy Usage Campaign utilizing a crossmedia approach to promoting the use of green energy and saving energy. Contradicting to most nature and energy related campaigns this campaign uses a positive tone of voice. Download (coming soon) Pages: 76 ©2008 Edwin Servaas |
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Artistic Brands Essay Academic Essay focussing on the art aspects in brand imagine. Some brands have a strong feeling of art in their campaigns or in their product design. The essay talks about where this comes from and what kind of advantage it gives. Download Pages: 11 ©2007 Edwin Servaas |
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Microsoft Xbox 360 Launch Report Launch report analysing the period leading up to the launch of the Xbox 360 console and the actual launch campaign while making recommendations on possible improvements for future launches. Download (coming soon) Pages: 24 ©2006 Edwin Servaas |
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Sony Dreamcenter Concept Launch Report Concept Launch Report based on a realistic but futuristic concept in association with a major brand. This report explains the concept of the Sony Dreamcenter, a concept that could very well be attainable within the next 10 years.Download (coming soon) Pages: 110 ©2006 Edwin Servaas |
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Aruba Crisis Mediaplan Crisis communication- and mediaplan to be used for the Natalee Holloway case aimed at the US market. This report was written in light of developments in Summer 2006.Download (coming soon) Pages: 67 ©2006 Edwin Servaas |
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Cobranding Report LG Electronics & Corona Cobranding report for LG Electronics and Corona beverages. At the time these two brands were expanding or looking to expand their brand into the European market. A concept product was created to cobrand these to major players in their international market. This concept consists of 2 reports. The Cobranding report and the Marketing report. Download 1, Download 2 Pages: 12 & 22 ©2006 Edwin Servaas |
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TMF Eye Interactive Magazine Concept Report Concept for an Interactive Magazine aimed at a Dutch national music television channel. The magazine operates partially online and offline while inviting the audience to actively participate in its content generation. This report was pitched to TMF and chosen by TMF as the winning concept among 10 other concepts. Download (coming soon) Pages: 67 ©2006 Edwin Servaas
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| All images and reports on this page ©2006 - 2008 Edwin Servaas unless stated otherwise. | |
