Two concepts for the Hugo Boss HUGO Create competition called "Shoot for the Stars" and "The Skyline is the Limit"
Graphic Design, Advertising
Fox - Bad Samaritans
Key art for Fox Digital's new series Bad Samaritans.
Art Direction, Creative Direction, Print Design
Identity and a series of poster designs for the Mengelmoes (Dutch literally "Mixture") clubnight events at one of Amsterdam's top 6 clubs Hotel Arena. All the designs were inspired by aspects of a club experience, buttons on music equipment, lights, spinning vinyl, equalizers etc.
The identity evolved over the editions. Starting in the May edition we incorporated a recognizable logo mark that could also be incorporated on other elements loose from the identity of the posters, such as banners. In August the identity of the event was overhauled while still retaining a lot of the same elements.
Print Design, Graphic Design, Identity
Concept poster for an event around the Amstel Radler beer brand. Amstel Radler is a refreshing beer with lemon flavor and reduced alcohol content. It's branded around road cycling, and became a huge success in the Netherlands since launch in spring 2013.
The event uses the road cycling link and combines it with the bars, pubs and cafés that serve Amstel Radler by running a fun road cycling race through the front doors and out the back doors of these places.
The visual concept was to take the famous sports posters from the pre-WW2 era and give it a refreshing twist to match with the product image.
Event concept: BrandBase
Illustration: Jeroen Coert
Design & Art Direction: Edwin Servaas
Made for BrandBase
Art Direction, Graphic Design
Fox - ETXR
Key art for Fox Digital's ETXR.
Creative Direction, Film, Graphic Design
Panic City logo redesign
Rebranding for San Francisco based DJ Panic City.
Art Direction, Branding, Graphic Design
Communication visuals for a brand new carwash technology for Shell in the Netherlands.
Advertising, Art Direction, Graphic Design
Shell Eco-marathon simulator
Game menu screen designs and in-game information graphics designs for the Shell Eco-marathon simulator. The simulator is used by Shell at shows and events around the world to promote the Shell Eco-marathon event.
Fox - How To Be A Man
Concept key art for Fox Digital's How To Be A Man
Art Direction, Creative Direction, Graphic Design
NY65 - A bitopian future
A for-fun project depicting a neither dystopian nor utopian future for New York city. A0-sized poster.
Graphic Design, Writing
24th National Fatum Run
Concept design and preliminary promotion card for the 24th National Fatumloop. A national running event organized and sponsored by an this insurance company to promote good health and activity. This event is attended by many runners from surrounding countries aswell as a large number of recreational runners. Focus is put on the 24th Edition with 24 pairs of running shoes, because the organizers are proud of organizing this successful event for the 24th year continuously.
Despite a drop in promotional budget for this edition compared to previous year, the 24th edition of the Fatum Run still saw a steady increase in participants. This base visual were later translated into advertisements, billboards and posters leading up to the event.
Print Design, Art Direction, Graphic Design
Delivered Movie Poster
Movie poster for the independent Hollywood movie Delivered, released in 2011.
While watching the movie, it felt as it was all about losing control, and subsequently trying to regain it. It features the main character Shane, and the car (a classic Ford Mustang) he inherited from his deceased father. The poster uses a scene from the movie which represented this loss of control well, Shane is seen behind his car, instead of behind the steering wheel.
Also included are a number of earlier concepts and teaser posters.
Graphic Design, Print Design
Poster inspired by the "invocation for judgement against and destruction of rock music" by the crazy bunch of the Chruch Universal and Triumphant. Thought it was hilarious and highly recommend reading the text of the invocation. Alternatively, check the Mylo song "Destroy Rock & Roll", the majority of the text is sampled in the song :)
LLR? is a mystery and will be an ongoing project until the 1st of January 2014. I'll regularly upload new pieces to this set. Hope you enjoy!
Art Direction, Graphic Design, Illustration
Style direction and designs for a series of Friday Night clubnight events in San Francisco, CA.
Print Design, Graphic Design